Thank you for joining the Influencer Journalism community! We're excited to have you with us as we bridge the gap between traditional journalism and the dynamic world of digital influencers.
Why We're Here
In today's media landscape, social media influencers have become pivotal in shaping public opinion and disseminating news. A recent Pew Research Center study revealed that nearly 20% of Americans now receive their news from social media influencers. This shift underscores the need for traditional journalism to adapt and collaborate with these digital creators to reach and engage new audiences effectively.
Our Services
To support this evolution, we offer specialized services designed to integrate the strengths of both journalism and influencer domains:
Influencer Partnership Matching & Management
We connect media organizations with influential digital creators to build strategic storytelling partnerships. Our matchmaking service ensures authentic alignment between newsrooms and influencers, creating content that reaches new audiences while maintaining editorial integrity.
Short-form Video Consulting & Production Support
As platforms increasingly prioritize short-form video content, newsrooms must adapt their storytelling approaches while maintaining journalistic excellence. Our expert team guides media organizations in creating compelling short-form content that drives engagement without compromising journalistic standards, helping you build a sustainable video operation.
Digital Engagement Workshops & Training
The most successful digital creators have mastered the art of authentic audience connection. We help journalists apply these engagement strategies while staying true to their editorial mission. Our hands-on workshops and training programs teach journalists and media organizations how to adopt proven engagement practices from the influencer world while staying true to their journalistic mission.
By embracing these strategies, traditional media can learn from influencers' ability to build trust and relatability with their audiences. This approach not only enhances audience engagement but also fosters a more informed and connected community.
Explore these services in detail on our Services Page.
Our Team
At Influencer Journalism, we bost a talented team of professionals:
Video Editors: Our editors specialize in crafting compelling visual narratives.
Digital Strategists: Our strategists are adept at navigating the ever-evolving digital landscape, developing innovative approaches to content distribution and audience engagement.
Content Creators: Our creative minds generate original content that bridges the worlds of journalism and influencer culture, ensuring our storytelling remains both authentic and impactful.
About Our Founder
I'm Adriana Lacy, the founder and CEO of Adriana Lacy Consulting. With a background in award-winning journalism and entrepreneurship, I've had the privilege of working with esteemed media outlets such as The New York Times, Los Angeles Times, and Axios. Through Adriana Lacy Consulting, we've assisted numerous newsrooms in enhancing their video strategies and digital engagement. The launch of Influencer Journalism is a natural extension of our commitment to innovation in media, aiming to foster collaboration between traditional journalism and the influencer sphere.
If you have any questions or wish to learn more about how our services can benefit you, feel free to reply to this email.